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Small, medium-sized business CRM market to triple

September 28th, 2011
 

Cloud-based business applications are garnering considerable attention from U.S. small and medium businesses (SMBs).
 
According to AMI-Partners’latest U.S. SMB Cloud Services Study, the software-as-a-service customer relationship management (or, SaaS CRM) market—already representing 570,000 U.S. SMB firms—is set to undergo double-digit year-over-year growth in the next five years. During this period, spending on SaaS CRM will outpace on-premise CRM by a margin of nearly four to one.
 
SaaS CRM vendors offering a social component, such as Salesforce.com with its Radian6 platform or Sage’s SalesLogix Cloud CRM application, will be influential in moving SMBs toward leveraging social CRM. These vendors consequently are poised to capture more of this growing SaaS CRM market.”
 

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