Search Engine Optimization
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users (which in turn, for businesses means more customers). SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
Planned Growth is a “Search Engine Optimizer”, which are consultants who carry out optimization projects on behalf of clients. We offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design as part of our Web Service Packages.
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We utilize some of the strongest and most popular SEO tools available, including:
- Google Analytics
- Xenu Link Sleuth
So, whether you are having Planned Growth build your website for you, or you are just looking for a consultant to do the SEO for your current website, contact Planned Growth to get started right away.